Foto: Tiktok.com
TikTok Taiaý shyǵys, Aziia men Afrika elderinde, sonyń ishinde Qazaqstanda TikTok Ad Awards 2025 jarnama salasyndaǵy kreativti syilyǵynyń iske qosylǵanyn habarlady.
Marapattaý rásimi jeltoqsan aiynda Er-Riiadta ótedi, onda TikTok-tyń biregei múmkindikteri negizinde jarqyn jáne nátijeli marketingtik naýqandar quratyn brendter men agenttikter atap ótiledi.
TikTok ekinshi jyl qatarynan Ad Awards halyqaralyq syilyǵyn ótkizip keledi, onyń basty maqsaty teńtúpnusqalylyqty, shyǵarmashylyqty jáne emotsiialardy áser qaldyrarlyq biznes nátijelerimen biriktire alǵan brendter usynǵan óńirdiń eń shabyttandyratyn jarnamalyq naýqandaryn atap kórsetý bolyp tabylady.
Ótinimderdi qabyldaý 2024 jyldyń 1 qazany men 2025 jyldyń 31 qazany aralyǵynda TikTok-ta iske qosylǵan jarnamalyq naýqandar úshin áldeqashan ashyq. Qazaqstandyq brendter men agenttikterden basqa syilyqqa Ázirbaijan, Túrkiia, Kipr, Saýd Arabiiasy, BAÁ, Katar, Livan, Irak, Egipet, Marokko, Keniia, Nigeriia, OAR, Pákistan, Bangladesh jáne Shri-Lanka ókilderi qatysa alady.
Osy jyly qatysýshylar jeti sanat boiynsha ótinim bere alady. Olardyń árqaisysy TikTok jarnamalyq naýqandarynyń sátti ótýi úshin qajetti negizgi aspektilerdiń birin kórsetedi:
1. It’s the Creative for Me (Shyǵarmashylyq áleýet). Bul sanatta basty ólshemshart kreativti ideia men strategiia bolyp tabylady. Bul sanat TikTok-ta naýqandardy iske asyrýǵa batyldyq tanytqan, shyǵarmashylyq shekaralaryn buza alǵan jáne áserli nátijelerge qol jetkizgen brendter men agenttikter úshin ashyq.
2. Community Core (Qaýymdastyq daýysy). Munda kreatorlardyń eń jaqsy qatysý tájiribesi jáne platforma qaýymdastyǵymen eń tiimdi jumys atap ótiledi.
3. Full Funnel Flex (Shuńqyrdyń barlyq kezeńderinde zeiin qoiý). Marketingtik shuńqyrdyń barlyq kezeńderinde ólshenetin nátijelerdi kórsetetin integratsiialanǵan strategiialary bar naýqandar – tanymaldylyqty qalyptastyrýdan bastap konversiialar men satylymdarǵa deiin.
4. Big Branding Energy (Brend kúshi). Munda kreativti storitellingtiń kómegimen ózin jarqyn túrde tanytyp, brendtiń tanymaldylyǵyn edáýir arttyra alǵan naýqandar atap ótiledi.
5. Goal Digger (Maqsatqa jetý). Brendterge naqty biznes nátijelerine qol jetkizýge – jarnamaǵa, konversiialar men satýlarǵa jumsalǵan shyǵyndardyń ótelimdiligin jaqsartýǵa kómektesken jarnamalyq naýqandardyń keisteri.
6. Bougie on a Budget (Másele biýdjette emes). Bul sanat biýdjet pen resýrstardaǵy shekteýler organikalyq jáne aqyly kontentti saýatty biriktirýge jáne platforma qaýymdastyǵyna áser qaldyra otyryp, eń joǵary nátijege qol jetkizýge kedergi bolmaǵan naýqandarǵa arnalǵan.
7. Sound On Please (Barynsha dybys). Dybystyq áser shyǵarmashylyq ideianyń negizine ainalǵan jáne naýqandy múmkindiginshe jarqyn iske asyrýǵa múmkindik bergen naýqandar úshin.
The People's Choice (Jurtshylyqtyń tańdaýy). Bul sanatta marapattaý rásiminiń qonaqtary daýys beretin naýqan jeńedi.
Syilyqtyń basty jeńimpazy eń joǵary marapatqa ie bolady: The Greatest Of All Time (The G.O.A.T- "Naǵyz ańyz"). Ol kreativtilikpen erekshelengen jáne qajetti nátijelerge barynsha tiimdi qol jetkizgen úzdik naýqanǵa beriledi. Marapattyń maqsaty-mádeniettiń jarqyn úlgisin jasai alǵan, paidalanýshylarǵa qýanysh pen lázzat syilai alǵan jáne jalpy TikTok qaýymdastyǵyna oń áser etken brendti atap kórsetý. G.O.A.T. syilyǵyna úmitkerler avtomatty túrde jeti negizgi sanattyń kez kelgenine ótinim bergen barlyq qatysýshylar bolady.
«Ótken jyly biz kórgen tańǵalarlyq kreativ deńgeiinen keiin biz TikTok Ad Awards syilyǵyn ekinshi jyl qatarynan ótkizýge qýanyshtymyz, – dep atap ótti Shadi Kandil, Taiaý Shyǵysta, Túrkiiada, Afrikada, Ortalyq jáne Ońtústik Aziiada usynylǵan TikTok-taǵy Global Business Solutions departamentiniń bas direktory – Bul syilyq tek jarnamaǵa ǵana emes, sonymen qatar mádeni oqiǵalarǵa ainalatyn, shabyttandyratyn jáne shynaiy biznes nátijelerge ákeletin jobalarǵa arnalǵan. Biz brendter men agenttikterdiń osy jyly usynatyn batyl jáne innovatsiialyq jumystaryn asyǵa kútemiz».
Ótinimderdi qabyldaý 2025 jylǵy 31 qazanda aiaqtalady. Syilyq týraly tolyq aqparat jáne ótinim berý nysany myna saitta qol jetimdi: https://tiktokadawardsmetapee.com/2025.
